YouTube star Logan Paul has made headlines for his scandals and lawsuits over the years. However, recently he seemed to be turning over a new leaf and even began talks with Dwayne ‘The Rock’ Johnson about potential business collaborations. But as Paul’s latest venture, Prime Hydration takes off internationally, The Rock appears to have distanced himself from the controversial influencer.
Logan Paul was once hopeful that he and former WWE star The Rock could collaborate on business ventures. However, it seems that The Rock has distanced himself from the controversial YouTuber as Paul’s latest project, Prime Hydration, explodes internationally.
The Falling Out Of Logan Paul
Sources say The Rock and Logan Paul began discussing potential partnerships over a year ago. Paul was enthusiastic about gaining the seal of approval from one of the world’s top entertainers. However, insiders believe The Rock grew wary of Paul’s reputation for scandals and backed away.
With controversial videos and high-profile lawsuits marring his image, Logan Paul struggled to gain mainstream credibility early in his career. The Rock likely worried that associating with Paul could damage his brand. While Paul has tried to reinvent himself recently, The Rock seems uninterested in giving him a boost.
Prime Takes Off in the Market
While he may have lost Dwayne Johnson, The Rock’s support, Logan Paul has forged ahead with Prime Hydration, his new health drink brand. Launched in early 2022 alongside business partner KSI, Prime has taken the UK market by storm.
The neon-colored beverage is flying off shelves at supermarkets and convenience stores across Britain. Given the drink’s viral marketing and Paul’s enormous Gen Z fanbase, its success is unsurprising. However, the speed at which Prime has grown is remarkable.
Paul and KSI claim Prime is now outselling major brands like Gatorade in parts of the UK. Celebrity endorsements and partnerships have amplified the hype. If Prime can replicate even a fraction of this performance in North America, it will be an absolute sensation.
The Road Ahead Towards the Dream
Logan Paul dreamed that The Rock’s star power could accelerate Prime’s growth. However, he and KSI have proven they can generate huge buzz on their own. With Paul’s knack for marketing and KSI’s business savvy, Prime Hydration is poised for a very bright future.
While losing The Rock’s backing stings, Logan Paul is undefeated in leveraging his internet fame for profit. He will likely pursue high-profile collaborations with other celebrities as Prime expands globally. Even without The Rock’s involvement, Prime could ultimately become a billion-dollar brand for Paul and KSI.
Logan Paul hoped The Rock would help him take Prime Hydration to new heights. But with his drink already finding immense success overseas, Paul is showing he doesn’t need any co-signs to build his beverage empire. If Prime lives up to analysts’ lofty projections, The Rock may end up regretting that he didn’t get an early stake in Logan Paul and KSI’s thriving startup.
While The Rock distancing himself from the divisive influencer is understandable, he may have missed out on a hugely lucrative opportunity in Prime Hydration. Only time will tell if Paul can sustain this momentum, but the early returns suggest Prime could become a juggernaut brand with or without The Rock’s star power behind it.
Source: INSIDER
