Remember the 2010 comedy movie by Dwayne Johnson titled Tooth Fairy? Yeah? Neither do we! Maybe a blurry picture of The Rock sporting a tutu and a pair of wings, but that’s about it. But the movie’s producer, Jason Blum clearly does. In an interview with Variety, Blumhouse Productions’ founder and CEO, Jason Blum talks about the trials and tribulations they faced in the making of the movie.
The Rock’s Tooth Fairy Lacked Magic
The Dwayne Johnson-starring fantasy movie was not at all what the producer envisioned. His idea of making a fun, family-friendly movie, ended up ruined because of studio politics. Until that point, Blumhouse was only producing independent movies and TV shows. Tooth Fairy was going to be their first big-budget project, a joint production with 20th Century Fox. Unfortunately, it wasn’t what Blum had planned, when he dreamt of “making a really expensive movie.”
“I thought it was going to be fun. Instead, it was very political, with 25 people deciding what the tooth fairy costume should look like. When it came out, Paranormal Activity came out too and it was the best of both worlds: an independently made movie released by a studio. That was the beginning of the company.”
The Rock‘s Tooth Fairy earned well in comparison to its budget, a total of $112.5 million to $48 million. But it was the success of the first Paranormal Activity movie that really shot Blumhouse Productions to the heights of fame. The franchise has gone on to make seven installments so far, with the last one, Paranormal Activity: Next of Kin, released in 2021.
Blumhouse Productions: From Happy Fairy to Horror Flick
During this interview, Blum also teased the end of the Paranormal Activity franchise, after two long decades. “It has been enough already”, he said, further adding, “That last Paranormal Activity movie was terrible.” Even though it seems like one of our favorite horror franchises is coming to an end, Blumhouse on the other hand is only thriving.
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They released Jordan Peele’s horror box-office hits like 2017’s Get Out, and 2019’s Us, and will also be part of his upcoming directorial, Nope, which will be released this month. With the success rate of Get Out and Us, it is safe to say that we can only expect good things when it comes to Nope.
As for The Rock, he is currently busy promoting DC’s League of Super-Pets and his upcoming DCEU movie Black Adam. The trailer has been a hit with the fans, and we cannot wait to watch it on our screens. Johnson, in a recent interview, said that he hopes Black Adam can help reshape DCEU for a better future.
“In addition to the hierarchy of power that I’ve been talking about, this pendulum swing [will] usher in a new era of the DC Universe. A new antihero era; a new era of tone, and a new era of story.” He also mentioned, “Listening to the fans, because they’ll always guide you.”
Dwayne Johnson’s Black Adam will be released in theatres on 21st October 2022. Whereas Blumhouse Productions’ next project Nope will be out in theatres on August 19, 2022.
Source: CBR
