Jennifer Garner is one of the leading actresses in Hollywood. She has done some remarkable roles in the cinematic industry with films like Pearl Harbor, Catch Me If You Can, The Adam Project, The Dallas Buyers Club, and more. The actress got her breakthrough role with the thriller series Alias and made her mark as Elektra in the superhero film Daredevil. Apart from being a successful actress, the diva is also a businesswoman.
Yes Day actress is the co-founder and chief brand officer of the organic kids’ food company named, Once Upon a Farm. The actress is a perfect fit for the brand as she is an activist for early childhood education and health.
Also read-“Bless his heart”: Jennifer Lopez and Jennifer Garner Agree on One Bad Thing About Ben Affleck
Jennifer Garner’s fast-growing brand Once Upon a Farm
Actress and philanthropist, Garner joined hands with investor John Foraker, for starting a small yet visionary business around the idea of making healthy snacks for kids. The mission of the company, Once Upon a Farm, aligns perfectly with the actress as she already advocates for the Save the Children campaign.
Ben Affleck’s ex-wife shared with The Hollywood Reporter
“It just made sense to me, a shared vision of a mission-driven company and food justice and making nutrition more accessible.”
The actress also shared about her century-old family farm in Oklahoma, which is also a small supplier. The actress shared,
“It’s the very farm that my mom grew up on that inspired my work with Save the Children, that inspired me wanting to join a company that would help kids like the kids that Save serves.”
The brand has achieved massive growth in just nine months and its popular products offer a balanced mix of fruits and vegetables.
Garner shared the importance of introducing new and fresh flavors to young children,
“Our applesauce includes the skin because it’s a great probiotic. I’m so happy to be part of expanding their little palates.”
Once Upon a Farm closed $52 Million in new funding in 2022.
Jennifer Garner’s brand expansion for Once Upon a Farm
Jennifer Garner is part owner of the company Once Upon a Farm. Its organic products can be purchased direct-to-consumer through the Once Upon a Farm website and at popular retail outlets like Target, Whole Foods, and Kroger. The Hollywood Reporter also quoted the actress saying,
“We’re at about 1.5 percent household penetration in the U.S. now, which is pretty significant for a brand our size,” Foraker says, adding that the company is “the fastest-growing plant-based brand for kids in the U.S.”
Jennifer Garner feels her products have solved the problem of young moms like her. She said,
“This truly would have solved a problem for me as a young mom. We started a whole new area of healthy snacking. There weren’t refrigerated fresh snacks, you could get cut-up apples or baby carrots, but we’re a whole new set in the grocery store, so we really did have to educate parents. We’re a really viable snacking option as well.”
There has been a considerable shift in the food consumption pattern in the past years, leading to more focus on organic farming and healthy food options. In this scenario, Garner’s products can be the game changers, with their focus on nutrition and taste.
Ben Affeck’s wife, Jennifer Lopez, had also launched her brand in 2021, JLo Beauty, which became a massive success. As per WWD, the company had net sales of $75.4 million in 2022. According to Celebrity Net Worth, J.Lo is worth around $400 million.
Source-The Hollywood Reporter
