The 80th Golden Globe Awards was held on January 10, 2023, in Beverly Hills, California, it honored the best films and TV shows of 2022. It hosted many A-listed actors for the award show and was aired live on NBC and streamed on Peacock.
There were many amazing moments, incredible speeches, and fantastic turnouts inside the auditorium. However, it seemed that not many people were hyped about watching the awards show on their televisions.
The Declining Viewership of the Golden Globes
The ratings for the 2023 Golden Globe Awards are out and people are shocked after revealing how the Hollywood Foreign Press Association’s awards show did in its return to NBC. The 80th Golden Globe Awards hosted by Jerrod Carmichael drew a rating of 1.1 which was down by twenty-six percent from the last year’s show and packed 6.3 million viewers which was down by nine percent from the last Globes telecast.
However in 2021, the Globes attracted an audience of six point nine million people and in 2020, eighteen point three million viewers watched the ceremony. As the show is on a downward spiral with its popularity, NBC said the night was the ‘most social special event across all of television season-to-date (linear and streaming), both in terms of social engagements and social video views’.
NBC has hosted the Golden Globes since 1996 and 2023 has turned out with the lowest figures. The show had a fall of nine percent since the last Golden Globe Awards. The only other time it did worse was back in 2008 when the Hollywood writers’ strike was going on and many stars avoided the show due to this reason.
The Declining Viewership of All Award Shows
As the Golden Globes viewership has drastically declined, it is not only this award show that has faced this problem. The Oscars also faced the same problem of declining viewership. It was once the most-watched entertainment program of the year as the 2021 Academy Award dropped down to barely ten million viewers whereas it scored more than twenty-three million just the year before.
