Balenciaga is a Spanish luxury fashion house currently based in Paris. It is known for its uncompromising standards. Christian Dior referred to it as “the master of us all“. Now that’s a big compliment! Recently, Balenciaga took a very different or rather we can say a unique approach to launch its Spring/Summer 2022 collection. The fashion house partnered with The Simpsons. Apparently, it was Gvasalia’s idea to do so. What happened next? Check it out:
Balenciaga Collaborates With The Simpsons For Its SS22 Collection
Balenciaga collaborated with The Simpsons for the launch of its SS22 collection. The collaboration was very unique and creative. Hypebeast reports, they debuted a special 10-minute episode of the cartoon during its runway show. The event was on Saturday night at the Théâtre du Châtelet. The episode was about Homer sourcing one of the green gown designed by Demna Gvasalia for Marge’s birthday. Check out the episode below:
Later in the episode, we can see Demna Gvasalia himself visiting Springfield to dress up the ‘style deprived’ citizens. He decides to organize a fashion show for them and dresses them in the brand’s classics. It included XXL puffers, pumped-up tailoring, huge shouldered gowns and coats, and ’90s dad-inspired denim jeans. Check out the video on Instagram.
We can also see in the episode, them making fun of the brand’s sky-high prices and the oversized shoulder pads Marge has in her dress. Also, Homer makes fun of the house’s name saying, “Is that Balenciagaga?”
Prior to the screening of this episode, the show saw celebrities donning the beautiful collection. It included Cardi B, Offset, Lewis Hamilton, Naomi Campbell, and Elliot Page along with others walking the Red Carpet.
They were being photographed as they walked. Moreover, they were being welcomed by yelling crowds. For good 20 minutes, the arrival was live-streamed rather than the clothes being shown on the runway. Just like with their clothes, Balenciaga comes up with new creative ideas to showcase their collections!
Source: Complex
