Jessica Alba has strengthened her position in Hollywood with her acting performances in the series, Dark Angel to films like The Eye and Valentine’s Day. Her career not only brought her prominence but quite a fortune which she extended by entering into the business of health and lifestyle. Co-founding The Honest Company, she got into the same business as her fellow actress, Gwyneth Paltrow who is well-known for her Goop brand.
Jessica Alba Got Honest About Gwyneth Paltrow’s Brand!
Jessica Alba initially focused on child products when she founded The Honest Company in 2011. Over the years, the company grew into an eco-friendly, organic lifestyle brand that is focused on improving the health of its consumers. In the same field, Gwyneth Paltrow‘s Goop has been standing strong since 2008 which is a lifestyle and wellness brand.
While the two companies share a similar pattern, Alba shared that her company was much more relatable to consumers than the Iron Man actress. What made her tips more grounded was her financial background which was not strong unlike the latter.
“Gwyneth Paltrow probably lives a very similar lifestyle, but I didn’t grow up with a bunch of money, so my tips are much more grounded: repurposing things and making things at home.”
While the Fantastic Four actress belongs to a military family, Paltrow comes from a privileged family as her parents are well-known Hollywood personalities. She opened up about how motherhood helped her create this company.
Becoming a Parent Helped Jessica Alba into Founding The Honest Company
The 42-year-old actress opened up about how she got into intense research after getting an allergic reaction to a popular product during her first pregnancy. In an interview with Cityline, she shared,
“I got the idea as a first-time parent. I had an allergic reaction to a product and I did research. I found out there are a lot of potentially harmful chemicals in everyday products, from laundry detergent to beauty products to personal care products.”
On finding that there were quite a few products without harmful chemicals, she decided to take things into her hand to create eco-friendly products for consumers. The company was named after her eldest daughter Honor, who was the very reason why she went into this business in the first place. Her company is estimated to be roughly valued at around $550 million as of February last year. Meanwhile, Goop is currently worth $250 million.
Source: Mirror