“Doing well considering how horribly it was marketed”: James Gunn’s DCU to Lose Millions of Dollars, ‘Blue Beetle’ Earns $100 Million Despite Upsetting Predictions

"Doing well considering how horribly it was marketed": James Gunn's DCU to Lose Millions of Dollars, 'Blue Beetle' Earns $100 Million Despite Upsetting Predictions

The fate of DC is far from altering, the studio had very little room for hope for success from the most recent release Blue Beetle. But after the failure of the conspicuously prepared The Flash, Blue Beetle met the same fate as the Ezra Miller movie.

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Xolo Maridueña in Blue Beetle
Xolo Maridueña in Blue Beetle

Undoubtedly, superhero movies are by default, very expensive to make. Angel Manuel Soto’s Blue Beetle was made with a whopping $104 million budget and the box office numbers show that James Gunn’s DC is still struggling to see a rising sun lighting up in the darkness surrounding the studio.

Also read: Blue Beetle: Every Version of the DCU Superhero Explained Including Xolo Maridueña’s Jaime Reyes

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Blue Beetle: Another DC Flop

Blue Beetle
Blue Beetle

James Gunn’s magic is far from setting up at DC in the mission to rescue the studio’s back-to-back failure. The DC co-head has not seen any noteworthy success after his takeover and the most recent superhero flick was nowhere close to aiding the sinking ship of the DC. 

The Xolo Maridueña-led movie certainly had a fresh angle to sell tickets but it did not work to gross over the significant line of success. So far, the movie has earned over $100 million but there is a long way to go for profit. As per Collider, Blue Beetle opened with $26 million in the domestic release collecting a total of $43 million with its international releases. Based on these numbers, the film was expected to earn between $140 million and $170 million at the global box office but it would be a miracle if that happens at this point in time. Also, the movie would need about $208 million in total collection just to recover the money that the studio invested.

As  Angel Manuel Soto’s Blue Beetle is struggling at the box office to recover the due, the fans online have responded to the movie’s $100 million mark.

Also read: Who is Blue Beetle – Cobra Kai Star Xolo Mariduena’s DCU Superhero Powers Explained

The Online Response to Blue Beetle

Xolo Maridueña's Blue Beetle
Xolo Maridueña starrer Blue Beetle

Blue Beetle was received well by many fans and the Rotten Tomatoes score of 78% suggests the fact the critical response is noteworthy as well. Also, considering the far too little marketing and promotion of the movie it is fair to assume that it was affected by the SAG-AFTRA strike. Although the official information regarding the marketing of the movie is under wraps, a strategic marketing campaign was never seen in public considering the extensive marketing of the previous DC movie The Flash. As for the online response to the movie hitting $100 million, fans are concerned about the movie.

One user is concerned about the success of the movie


Another referred to the strike for the lesser marketing

Predicting the future one wrote about the earnings of the movie

Another expects the continuation of the Blue Beetle saga

As of now, there is no indication that the movie will see a sequel. Released on 18 August 2023, the movie has a little room for a few more millions but it is highly unlikely that it would break even. And without the much-needed success, DC might now go for another solo installment continuing with the new superhero.

Also read: Blue Beetle ENDING EXPLAINED

Source: Twitter.

 

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Written by Lachit Roy

Lachit Roy is a science and entertainment news writer with a postgraduate degree in Mass Communication and Journalism from Tezpur University. He has covered various science articles on thepriornews.com and is very enthusiastic about writing entertainment news and trends. Being a movie buff, he is keen on possessing knowledge of the world of cinema and is very fond of bringing the news of the entertainment world to the global fandom. When not writing, he would spend most of his time watching movies or series, sometimes gardening but mostly acquiring knowledge of the beats of his interest.