Dwayne Johnson is not only a great actor and a legendary WWE superstar, but he is also an incredible businessman who knows how to make money. After all, it’s not easy building a net worth of $800 million! From Seven Bucks Productions to Teramana Tequila, Dwayne Johnson has profits flowing in from each direction.
He has created such a strong business empire that despite Black Adam failing at the box office, his net worth is keeping steady. One such business project behind his fortune is Project Rock, his very own sports brand. Project Rock makes up 3% of Dwayne Johnson’s net worth. From shoes to headphones to top-quality bags, Project Rock knows how to do everything right!
What is Dwayne Johnson’s Project Rock?
Project Rock was launched under Under Armour back in 2018. The collection flaunted a series of signature sneakers which ended up being sold out just thirty minutes after the launch. Since the venture was so successful, Dwayne Johnson continued the collaboration with Under Armour and created Project Rock x UFC BSR 2. This took place just last year and it’s worth noting that the training shoes under this collection are named after Johnson’s “Blood, Sweat, and Respect” catchphrase.
According to TheRichest, Johnson’s deal with Under Armour is $25 million. The venture became such a huge hit that when it launched headphones as a part of its collection, they too were sold out in just 72 hours. As mentioned on Under Armour’s website, Project Rock has the gear needed to “push past boundaries and earn sweat equity.” Johnson knows exactly what needs to be done to bring big bucks in!
Project Rock is Only for Hard Workers
Johnson believes in giving everything he does his hundred percent. He has time and again talked about the importance of hard work and discipline when it comes to achieving great heights. Well, if you do not share the same mindset and ideology as Johnson, then Project Rock might not be for you. The Black Adam actor states that this venture is dedicated to the hardest workers in the room and those who know success can only be gained by working for it.
“My new collection is built for the hardest workers in the room. I do not care how old you are, what you do for a living, or what you bank account says. This collection is designed for the ones who know that success comes one way – through the work.”
The gym-focused apparel in Project Rock has received many positive reviews from users who got their hands on the merchandise. And if you are someone who spends a good chunk of your time working out and shares the same beliefs as Johnson, you might need to get your hands on the apparel!
The collection is available on Under Armour’s website, their brand houses, as well as is distributed through DICK’S Sporting Goods.
Source: TheRichest
