Which side are you on—Oppenheimer or Barbie?
Studio executives at Universal and Warner Bros. must be sweating as the summer blockbuster season braces itself for 21 July when the two most anticipated films of 2023 face off on the same launch weekend.
Both movies are making an attempt at a genre of film that has long been shunned by conventional thought. Whereas studios used to regularly engage in counter-programming wars, releasing films with vastly different audiences on the same weekend to more effectively fill theatres, it’s become uncommon to find a major studio release that wouldn’t rather blink than compete for screen space with a rival film.
Barbie’s massive marketing strategy is taking the world by storm
We have witnessed a wide range of promotional techniques for films but Barbie’s marketing approach, nevertheless, appears to be on another level. There is no denying that Barbie has revolutionized the sector. Barbie’s marketing team has consistently demonstrated its unmatched ingenuity and commitment to the brand with so many marketing initiatives. The Barbie marketing team is going all out to promote their new fantasy-based movie, offering everything from a hot pink mansion to rent on Airbnb to a variety of goods such as a unique makeup kit to Barbie’s pink high heels.
Oppenheimer has also run a successful marketing effort. Two trailers for Nolan’s movie have already been published, revealing its breathtaking graphics and equally impressive cast, which is lead by Cillian Murphy. The inventive work performed on Oppenheimer by the visionary director has also garnered attention. One such effort involved accurately recreating the 1945 Trinity Test, the first nuclear explosion, without the aid of computer graphics.
Oppenheimer fans took to Twitter to support their favorite filmmaker
After Barbie’s massive marketing strategies took the world by storm, fans of Nolan have come in solidarity to show their support for Oppenheimer, a film that has remained rather quiet on the marketing front. With intense competition between the two franchises rising, fans of Nolan took to Twitter to comment the following,
The Oppenheimer vs. Barbie fight has gone viral on social media, but it also seems completely pointless. Regardless of the order, many moviegoers have already decided to see the two films in a double feature. The weekend of July 21, when both Barbie and Oppenheimer hit theatres, will surely be a success at the box office, regardless of which movie comes out on top.
Source : Twitter
